Tremendous advancements have been made over the years and today it is possible to cope with cancer and in many instances cure it. Presently, prevention is still the most effective way of fighting the disease: Through education and wide-range media campaigns, ICA promotes awareness of the importance of prevention and encourages the public to adopt preventive measures. In doing so, ICA conducts media campaigns and distributes hundreds of thousands of educational information pamphlets in Hebrew, Russian and Arabic. ICA’s "Tele-information" hotline service is another means by which it offers the public comprehensive information on all aspects of cancer in Hebrew, Arabic and Russian.
The ICA's Cancer Resource and Information Center provides assistance in seeking further knowledge through access to international databases and professional publications. In this way, ICA is proud to serve as Israel's leading source of information in the fight against cancer. ICA conducts various anti-smoking activities focusing on children and teens, manages media campaigns, initiates special events and projects, and also lobbies for anti-smoking legislation.
ICA’s intense efforts have proven successful: smoking rates among the Jewish population have dropped significantly, from 45% in the 80's to 23% in 2009. Efforts are also being made to reduce smoking rates within the Arab population. The beautiful, sunny, warm climate of our region brings with it yet another matter for concern - that of the harmful effects of sun exposure, "the dark side of the sun", which when addressed appropriately, can be prevented. Here too, ICA invests many resources to focus on this area of prevention. ICA’s "Sunsmart" program does just that, by promoting awareness and education to prevent skin cancer, addressing the entire population through mass media campaigns, by producing public service announcements and distributing informational brochures on the subject. In 2008 the Israel Cancer Association launched the "energy balance" media campaign which lead to an enormous increase in public awareness regarding the need to avoid obesity and maintain a healthy life style which includes regular physical activity.
Kindly contact us, should you wish to contribute to this project. Please note that all donations received are transferred in full (no overhead is taken).
Lili Lev Biller
Committees and Projects Coordinator